River City Brands
Global Headquarters · Grand Rapids, Michigan
hello@rivercb.com

Life is better outside.

Authentic brands built for the river, the course, the court, the trail, the campsite and the lake.

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Made for every season outside.

Authentic outdoor brands for anglers, golfers, players, hikers, campers and paddlers, each made by people who share the same passion.

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Our purpose

River City Brands is a family of authentic outdoor brands dedicated to getting people outside in every season, with gear made by people who share their love for the river, the course, the court, the trail and the lake.

Each of our brands is rich in heritage and authenticity. Our products are sold at leading outdoor, golf and sporting goods retailers in more than 40 countries, and our global headquarters sits on the Grand River in Grand Rapids, Michigan.

6
brands rich in heritage and authenticity
40+
countries where our products are sold
1954
the year our oldest brand was founded
Our brands

All walks. One outdoor life.

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Four seasons

There is no off-season.

The first cast in April. Long evenings on the lake. One more round in October light. Fresh tracks on a winter trail. Our brands are made for people who find their way outside every month of the year.

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Our culture

Many brands. One shared love of the outdoors.

Our people test what they make on the water, the course and the trail. Across our brand hometowns and our Grand Rapids headquarters, designers, makers and storytellers trade ideas, borrow what works and push each other to build better gear.

Life at River City →
Global headquarters · Grand Rapids, Michigan

Rooted in West Michigan.

Michigan is a four-season state. Spring steelhead runs. Summers on more than 11,000 inland lakes and the longest freshwater coastline in the country. Fall color on the fairways. Winter miles on snow-covered trails. Here, being outside is part of how people live, and it is the place we call home.

News

Latest from the portfolio

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Work on the brands you love.

Join people who spend their weekends on the water and the trail, and their weekdays making gear for everyone else who does.

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Our Brands

A collection built for every season.

River City Brands brings together independent outdoor brands, each with its own history, its own craft and its own loyal following, across four-season recreation and a shared passion for getting outside.

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What we make
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Careers

Work on the brands you love.

We are anglers, golfers, pickleballers, hikers, campers and paddlers who get to make gear for people like us. Join a brand team or our headquarters in Grand Rapids.

Our culture

We care about three things: the products we make, the people who use them, and the people we make them with.

Our teams are passionate, close to the customer and empowered to make an impact. We test gear on the water and the trail, celebrate the people who build version one, and hold each other to a high standard because we want to win, together.

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Our values

How we work together.

Our values guide how we treat our customers, our brands, and each other.

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News

News from River City Brands

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